"Experts" blow their Black Friday predictions
The dismal retail sales figures are in for Black Friday and the news is . . . good?
Wait a minute, the news was supposed to be bad, awful, ghastly, dreadful, etc. Analysts, almost to the person, were predicting that retail sales would decline from last year’s level, if not plummet. Some forecast economic calamity, because so much depends on consumer spending.
Not to pick on anyone in particular, but here are a few examples of pre-Black Friday conjectures:
• Marshal Cohen, chief retail analyst with NPD Group, said “this could be the worst holiday [shopping season] ever.”
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