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Ever Wondered Why Tronc is So Awful?

WBEZ 20 March 2018 No Comment

Journalists at the Los Angeles Times, Tronc’s largest property, have questioned whether the company’s executives are making decisions in their own interest rather than the best interest of the paper’s journalism or the company’s shareholders.

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In a previous job, Levinsohn successfully urged his corporate employers to acquire a company that he helped found. Similarly, while he was working for Tronc as a consultant, Levinsohn introduced Tronc executives to the CEO of another startup he co-founded. That CEO sought to persuade Tronc to invest in the startup.

In his current role, as CEO of Tronc’s digital division, Levinsohn stands to influence what tens of millions of Americans read under the brand of some of the nation’s most respected regional dailies.

Levinsohn oversaw the LA Times and the San Diego Union-Tribune for Tronc until January. He went on leave from the publisher’s job after NPR reported on allegationsof earlier workplace misconduct against him. Last month, Tronc said that it would sell both papersThe sale is expected to go through by the end of this month.

In announcing the LA Times sale, Tronc brought Levinsohn back, putting him in charge of devising a new digital path for the rest of the company. It is no small job. Levinsohn’s decisions will help define daily journalism for digital readers in Chicago, New York City, Baltimore, South Florida and central Connecticut, among other major markets.

Read more at NPR

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